Debra Gould stages home to sell $71,000 over asking

This home sold in days for $71,000 over the asking price. The owner credits my home staging advice for getting them so much money, but I didn't even have to personally decorate the house to sell!

They called me for a home staging consultation many months before they were going on the market. The husband and wife followed me around for 3 hours as I went through each room with them in detail. The goal was turning their house into a home that would appeal to the greatest number of potential buyers.

I measured most of their furniture and told them how to rearrange it to create an inviting sense of space. I recommended a new floor and vanity for the powder room, and new lighting for many of the others. I picked new paint colors for the whole house, told them where to get new cabinet hardware for their kitchen and told them what clutter to put in storage. Just like a critical buyer would, I opened every closet and cupboard and told them how to rearrange things to look like they had more than enough room for everything.

They had quite a "To Do" list by the end of my visit, but following through on it really paid off for them! Many homeowners won't have the energy to do all the things I suggest so they get my team to handle it for them. But these folks wanted to save money. Yet, they were smart enough to realize that investing in three hours of a home staging expert's time was a worthwhile investment. In fact I was able to dissuade them from a costly renovation they were contemplating before the sale. That piece of advice alone saved them thousands of dollars!

Bottom line, they invested $900 in my advice, spent about $5,000 on the changes I recommended and sold for an extra $71,000. How many other legal investments do you know of, that produce such a significant return so quickly?

I teach my Staging Diva students the techniques I use during a home staging consultation in my course "Taking the Mystery Out of a Home Staging Consultation." It also includes a critical discussion of how I turn a prospect into a paying client!

You can order a recording of the Staging Diva course and complete course notes along with The Staging Diva Checklist for only $179. An amount you'll make back with your first client!

This course will help get you ready to really build your business for the spring 2006 real estate market! Here's what one of my students had to say about it:

"I enjoyed every minute of the class. Your notes have me totally pumped."

Lori Mofford, Lorinda Moffard Interiors

=====
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., a leading home staging company that provides free information to raise the standards in the industry and build awareness amongst homeowners and their real estate agents about the benefits of decorating a house to sell. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.