Marketing a home staging business goes beyond price

I’ve never made any apologies for being one of the most expensive home stagers in my city - and I have been since I started my business. Just because everyone else seemed to be fine with giving their time away for almost nothing didn't mean I had to do the same.

Instead of trying to compete on price I focused on marketing so I would be perceived as the expert home stager in my market. My goal was for people to come to me when they wanted the best.

If you promote your services as being cheap, you're going to attract penny-pinching clients who don’t value what you have to offer.

Read more about how marketing is more than just about price, in an article on the Home Staging Business Report.

Did your vacation make it harder to go back to a job you hate?

For many people, a vacation is a wonderful thing; rest, relaxation and an escape from the everyday. But for those working in jobs they hate, a brief break forces them to face what life can be like when they actually enjoy their days instead of dreading them. Long before the holiday is over, stress levels rise as they recognize that returning to that job actually sucks the life out of them.

If you’re feeling jealous of your children getting excited to go back to school while all you have to look forward to is another long stretch of doing work that doesn’t fulfill you, this is the perfect time to consider your options.

Click here to read more on this topic at the Home Staging Business Report.