Fall real estate market creates tons of opportunities for new Home Stagers

We’ve just come off an extremely hot spring real estate market in many cities across the US and Canada, which means that Home Stagers (also called House Fluffers) were extremely busy with new clients— if they did a good job of marketing their services to the right audiences!

July is the slowest month for Home Staging (well, it’s probably tied with December) but that creates the ideal opportunity to lay a foundation for business growth in the fall. New real estate listings will start hitting the market right after Labor Day and build throughout September, October and early November.

Now is the time to start planning your marketing of your home staging business to the four key target audiences: homeowners, real estate agents, builders and the media. Each has different needs and therefore requires a different marketing message.

Start planning now, get your message out there in late August through mid-September and you’ll be in good shape to take advantage of the fall real estate market.

If you miss the fall, home staging sales don’t get busy again until February or March! It’s part of the natural cycle of this business— we follow the seasonality patterns in real estate only we’re ahead by a couple of weeks. Why? Because most people only call a home stager one to two weeks before they put their homes on the market! When they do call, they’re highly motivated and usually desperate to have someone come in as soon as possible to decorate their homes to sell.

If you’re just starting a home staging business, or you need help with marketing and pricing to get you ready for the fall real estate market, you can join the Staging Diva Training Program.

You can take all five classes or choose the ones that are right for your situation. Each course is offered over one evening, by phone, and takes 90 to 100 minutes depending on how much discussion there is. All you need is email (so you can receive all the course notes in advance) and a phone to participate in the course, which is very much like a conference call. I lead all the “TeleClasses” taking you through the course notes, and answering tons of questions from my students. You really get a sense of how I run my business. I share what’s worked for me, and what I’ve tried that hasn’t worked so well.

Staging Diva students even learn what different Home Stagers in selected cities across Canada and the US charge for their services. This alone is a real eye opener for many! There’s an art to successful pricing strategies. Without them, you can’t earn enough to reach your goals. That’s why so many Home Stagers don’t stay in the business— they can’t figure out how to price correctly and how to market their services to the right audiences to get the fees they need.

In three to five weeks, you can do the whole Staging Diva program and be ready to launch and grow your own Home Staging business. There is room in the July and August course dates.

The program wraps up on time for you to get your marketing message out there and take advantage of the fall real estate market, which is predicted to be as brisk as the spring was.

Remember, since all the courses are in a TeleClass format, all you need is a phone. Some Staging Diva students have called in while they were on vacation since you can call from anywhere. Here’s some more information about the Staging Diva Program from www.sixelements.com.